|Drivers crave traffic news. A morning doesn’t go by during the week without the working public tuning into radio or TV news or logging on to their favorite Website. And today, the same is true on weekends. Families make their home-buying decisions, local governments plan for emergencies, and business leaders make their facility decisions based not just on distances, but on the severity of traffic.
Media producers know traffic news is a big business. Most radio and television stations in metropolitan areas have traffic reports every ten minutes during daily commute periods. Many Internet entrepreneurs have built businesses providing traffic data Websites.
Despite all this effort, traffic information is quite simply, not provided in real-time. The information is frequently inaccurate, incomplete or missing entirely. Traffic helicopters can’t take off when it’s foggy, inductive loops buried in highways suffer a high failure rate, camera systems are expensive, and when a Website reports that traffic is moving at a “3” on a scale of 1 to 10, what does that really mean? It generally means they don’t have any source of reliable data!
SpeedInfo helps broadcast media by providing the most accurate information available at the lowest-cost possible. The company’s technology combines wireless network design expertise with solar-powered Doppler radar that is optimized for real-time speed measurement. The autonomous speed sensors are attached to existing infrastructure such as light or sign poles along highways, where they directly measure speeds every minute. This real-time traffic flow data is backhauled via the multi-billion dollar AT&T Wireless® network. SpeedInfo creates, enhances and distributes real-time traffic flow data to traffic information aggregators, Internet traffic information sites and others to provide an accurate-to-the-minute review of traffic congestion with a focus on flow and incident detection, and its effect on travel times. SpeedInfo information provides the “effect” (flow) on road speeds, not the “cause” (accidents), and “effect” is what determines the impact to a driver’s travel time, and this has the “effect” of increasing listener loyalty and attracts advertisers and revenues.